Bank of Melbourne

Australia Wide Roll Out 2010-2015 In 2010 we were commissioned by the Westpac Group to develop the new concept for the relaunch of the Bank of Melbourne brand into the market within the state of Victoria. Working under utmost secrecy, we collaborated with the appointed brand design firm Yellow to develop the interior design of the branches. The design needed to create a physical manifestation of the brand for the ultimate customer experience. Brand colours of gloss black / magenta / teal and purple were used throughout the design, in addition I worked with Ontera carpet manufacturer to develop a custom carpet pattern using the facets on the BoM shield logo. The design needed to have street cred and be distinctly Melbourne, dark ceilings with illuminated cube lights , warm timber accents and brand colour highlights provided this. The design was roll-out to over 100 branches, including the Flag ship branch on Bourke Street.